Stop losing deals on the conversation — not the craft.
Practice conversations that feel like your real buyers. Get a score, written + audio coaching, and a clear next practice. Kickoff with Jonathan. Same-day help when a deal stalls. $197/mo.
Train. Score. Close.
Who this is for
Local service owners and founders who still close their own deals — HVAC, home services, trades, clinics, agencies, and similar. You can do the work. You want fewer stalled conversations and a simple way to practice, get coached, and get help when a sale stalls. Not built for VC process or enterprise procurement.
What you get
Practice that feels like a real call
Daily AI practice conversations with buyers who sound like yours — price pushback, “I’ll think about it,” no-show follow-ups. Roleplay until it stops sounding like a script.
A coaching report — not vibes
After each session: a score, what worked, what to improve, and where to focus next practice. Written notes plus an audio debrief so you hear it, not just read it.
Jonathan in the loop
Kickoff so you’re not figuring the lab out alone. Monthly live call + same-day async on the deal you’re in. That’s the human side of the $197 — optional deal help when it counts.
See the score
This is what a coaching report looks like after practice — score, what worked, what to fix, and the next session focus. Not a vibes review.
SCORE SCREENSHOT — Jonathan to drop real image.
What this is not
From getting started to your first win
You’re not figuring this out alone. We map your pipeline, pick your first practice, and set how you’ll use the lab. Included for every member.
Daily AI conversations that feel like your buyers. Run a session whenever you have 10 minutes.
Score + written and audio debrief. What worked / what to improve. Your next practice is already pointed.
Monthly live call + same-day async help when you’re stuck. Use it on your next call.
Pricing
Dough Sales Academy
Month to month. If we don’t get your kickoff booked in 7 days, you don’t pay for that month — message us.
- Kickoff with Jonathan (every member)
- Practice lab: AI roleplay, score, written + audio coaching, next-practice focus
- Monthly live + same-day async on the deal you’re in
- Month to month — cancel anytime
FAQ
Who is it for?
Local service owner-operators and founders who still sell — and their staff if you want them practicing too. Not a fit for VC/enterprise process.
How fast do I get help on a stuck deal?
Message anytime — day or night. You’ll get a same-day reply (Eastern) on the deal or pitch you’re stuck on.
Is there a kickoff, or am I on my own?
Every member gets a kickoff with Jonathan. You leave with a first practice and a clear plan — not a login and a prayer.
How is this different from a course or a “community”?
You practice daily in the lab, get scored with written + audio coaching, then bring live deals for help. No binge videos. No dead group chat.
What if I’m already good at the craft but weak at selling?
That’s the point. Most owners can do the work — they lose money on the conversation. We fix that.
Can I cancel?
Yes. Month to month. Stay while it’s making you money.
Close more of the deals you’re already in.
Join now to practice, get coached, and get help when you’re stuck.